The internet has become a powerful tool for many industries, including gaming. With the rise of online streaming platforms and communities, gaming companies have connected with their target audiences in new and innovative ways. In 2015, Swarmio Media was founded as a global gaming & esports technology and media company that provides solutions purpose-built to support the growth of gaming & esports communities, enterprises, and developers.
In a recent podcast interview, Ilissa Miller, President of NEDAS and CEO of iMiller Public Relations, talked with Vijai Karthigesu, Founder and CEO of Swarmio Media, about their E-sports and telecom solutions through their Ember hub. Karthigesu discussed how Swarmio helps gaming companies turn their community into users, saying: “We help brands drive real results by establishing deep connections with gaming & esports communities and fans through online and offline experiences.”
According to Karthigesu, Swarmio provides a branded platform that gives companies all the tools they need to grow, engage, and monetize their community. He also discussed how telecom operators, enterprises, and video gaming communities use their technology solutions to engage and monetize their gamer base.
Swarmio’s solution helps companies connect to the $1.7 billion Esports market, with 3 billion gamers and 500 million esports viewers. With the help of Swarmio, companies can create a deeper connection with their target audience and establish a more engaged community. This is done through the Ember hub. Karthigesu went on to talk about the various components of the Ember hub and what they do.
The first component is the community management system. This system helps companies manage their community and keep track of all the members through user profiles, user groups, and user interactions. Through the community management system, companies can track all their data and segment their users. Karthigesu said, “It’s really the beating heart of the Ember platform because it helps you track all your data, helps you segment your users, and then message them in a very targeted way.”
The second component is the engagement & monetization engine. This engine is designed to help companies engage with their community and monetize their gamer base. Karthigesu said, “It’s really a suite of tools that helps you drive more value from your gaming & esports communities.” This is done through challenges, achievements, rewards, and micro-transactions.
The third component is the Developer Portal. This portal provides developers with all the tools they need to create and manage their gaming & esports communities through the use of templates, themes, and plugins. Karthigesu said, “It’s a set of APIs and SDKs that helps developers quickly launch their own branded community platforms.”
Swarmio’s Ember platform is designed to help companies grow their gaming & esports communities. With the help of Swarmio, companies can connect with their target audience and establish a more engaged community through the Ember hub, shortening the distance between publishers and gamers. “We’re really focused on helping brands drive real results by establishing deep connections with gaming & esports communities and fans through online and offline experiences,” said Karthigesu. This allows “telecom operators, enterprises, and video gaming communities to really tap into this $200 billion gaming market, which is growing at about 10% per year.”
Karthigesu also said, “What really sets us apart is our focus on results. We’re not just a technology company, we’re a results-driven company.” He added: “We have a team of gaming & esports experts who are focused on helping our customers drive real results from their communities.”
This focus on results has helped Swarmio grow its customer base to telecom operators, enterprises, and video gaming communities in over 30 countries. And the company is “continuously expanding our reach to new markets.” This includes recent expansion into South America and Asia. Karthigesu said they are also “continuously improving the Ember platform, constantly adding new features and functionality.” “
Karthigesu said, “We’re really focused on helping brands drive real results by establishing deep connections with gaming & esports communities and fans through online and offline experiences.” This is done through the various components of the Ember platform. With the help of Swarmio, companies can connect with their target audience and establish a more engaged community. When we asked Karthigesu about the future of Swarmio, he said “In the next five years, we want to be known as the best technology and media company purpose-built for the gaming & esports industry.”
To close the interview, we asked Karthigesu for some advice for companies who are looking to enter the gaming & esports industry. He said, “my number one piece of advice would be to focus on building a strong community.” He also said, “It’s all about creating deeper connections with your fans and giving them a voice.” Through the use of the Ember platform, companies can establish these deeper connections and grow their community and reach.
To listen to the entire program on NEDAS Live! Click here.
